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*Branding Identities

TRANSLATING CORE BUSINESS VALUES AND OBJECTIVES INTO MEANINGFUL CROSS
PLATFORM ELEMENTS AND STYLES...

Combining such graphic elements as logos, colour systems, typefaces and stylised layouts I am
able to create a suitable and consistent brand styling system known as a Corporate Brand Identity.
These identities are what shape customer or stakeholder perceptions and allow you to be seen in
the light which best suits your desired image.

*Print Applications>

IN AN AGE OF DIGITAL INFORMATION, PRINT BASED MEDIA CONTINUES TO PROVIDE
A STABLE POWER OF MARKETING COMMUNICATION...

Printed communication today is as popular and beneficial as it has always been and continues to grow
in user experience as more techniques are added to the mix. Today print design is no longer simply
ink on paper, there are a vast array of print finishes with even more stock materials available for
designers to use and enhance a client’s communication.

The printed piece is a hands-on, tactile medium of dimensional information the consumer can
experience first hand bringing life to a concept or narrative. This medium, executed correctly,
can transform a simple print piece into a tactual object of desire and meaning.

Whether you require a brochure, direct mailer, corporate literature or packaging I will take print
beyond typical expectations and vastly improve its efficiency. This is where your brand's personality
is amplified and your marketing messages have more impact with their audience.


My expertise lies in the following executions:

*Web Applications>

CREATING A USER FRIENDLY, CONTENT FOCUSED ONLINE WEB PRESENCE FOR
YOUR COMPANY'S GROWTH...

With an estimated 1.4 Billion people having access to the internet, establishing a web presence
is now a must have communication for all forward thinking businesses. Having your details available
24/7 to potential clients and partners consistently presents your services and being contacted is only
a click away.

Information is key. My approach to design is to keep things simple, user friendly over fancy faff.
Design should be there to make things easier, the more intuitive it is for the user to navigate
your site, digest your information, and contact you at the end of it, the more people will value your
brand’s character.


Oh, did I mention I make them all look great too?

*Web Technology>

COMBINING RICH, INTELLIGENT DESIGN WITH WEB TECHNOLOGY THAT ENHANCES THE
USER BROWSING EXPERIENCE...

Many sites now have integrated web technology behind them to allow for a more extensive
interaction between businesses and their target audience. Whether you need a customised data
collection form, a shopping cart for direct sales or a web banner advertisement, I combine these
seamlessly into your site.


I am competent in the following Web Technologies:

Testimonials:

Interested in reading about what my
clients have to say about me!?

Please browse my Testimonials page
for an idea of what to expect when
working with Carl Hansell Design.

"A huge thank you to
all my clients who have
been kind enough to
write me the following
lovely references."

Read more...

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